February 2020 Campaign Summary – Outside Looking In

Poster showing the results of the February 2020 campaign benefiting Outside Looking In. The poster also has still frames of Hoseok from the Ego music video. He's wearing a button up short sleeved shirt which is covered in yellow smiley faces with black, blue, and red flames along the bottom.

One In An ARMY are proud to bring you the results of our February 2020 campaign, Dancing With Hope, benefiting Outside Looking In in honour of Hoseok’s birthday!

Outside Looking In uses the transformative art of dance, to inspire Indigenous youth in Canada to pursue education, engage in self-expression, and celebrate empowerment. Outside Looking In believes that given the chance to earn an opportunity through hard work, effort, drive and commitment, Indigenous youth will build pride, esteem and surpass even their own expectations.

During the month of February, 369 ARMY from 47+ countries raised $5,907.97 CAD in honour of Hoseok’s birthday! These funds will help cover costs for Outside Looking In’s annual dance showcase. The showcase normally happens in Toronto, Canada in May but has been rescheduled due to COVID-19. We encourage ARMY in the Toronto area to buy a ticket to the show once the new date has been announced and public gatherings are safe again!

Poster showing the results of the February 2020 campaign benefiting Outside Looking In. The poster also has still frames of Hoseok from the Ego music video. He's wearing a button up short sleeved shirt which is covered in yellow smiley faces with black, blue, and red flames along the bottom.

As always, our friends at Outside Looking In have mailed a letter to Hoseok and Big Hit Entertainment to keep them updated on all the good ARMY did in February.

Music and dance was the clear winner when we polled ARMY about what cause they wanted to support for Hoseok’s birthday. One of the many awesome things about Outside Looking In is that their programs fit under music/dance and education, which means we were able to fulfill the wish of 65.6% of the ARMY who participated in the poll!

Poll that shows ARMY voted to support music/dance for Hoseok's birthday. The other options were 1) education 2) animal welfare and services 3) special needs support and care.

Dance was also the central theme for the monthly Bonus Mission. February gave us BTS’ fourth studio album, Map of the Soul : 7. This was also the fourth time comeback overlapped with one of our campaigns, so we decided to merge two of ARMY’s favourite hobbies: streaming and helping others!

Poster inviting ARMY to join the Dancing With Hope Bonus Mission. The poster includes a photo of Hoseok from the set of the Boy With Luv music video. Hoseok is crouched on the floor, resting his left elbow on his knee and resting his head on his hand. He wears a white suite with a light green shirt. His hair is dark brown and styled in a bowl cut with a center part in the bangs.
Poster introducing the Bonus Mission Dancing With Hope. ARMY were encouraged to 1) strike a pose or dance part of the choreography for BTS' song Ego 2) tweet a photo or video showing them streaming BTS' album Map of the Soul : 7. One In An ARMY pledged to donate to Outside Looking In for every photo or video proof of ARMY streaming.

Stream BTS For Charity was created so for every 10 streams of a song off Map of the Soul : 7, One In An ARMY team members donated $1 to Outside Looking In. But to get everyone up and moving, we asked ARMY to post a photo or a video of them doing a move from the choreography along with their streaming proof.

Screenshot of a tweet that shows an ARMY streaming the Ego music video. They're hovering three fingers in front of the computer screen.
Screenshot that shows the ARMY streaming the song Black Swan from BTS' album Map of the Soul : 7. The ARMY also included a photo of themselves holding three fingers up which is a move from the Ego music video.
Screenshot of a tweet that says an ARMY did the Ego Challenge with their little brother. The still frame of the video shows the ARMY wearing a white t-shirt with chest length brown hair, smiling at the camera.
Tweet showing the ARMY streaming the Ego music video. The ARMY included a photo of themselves doing the three finger pose from the Ego choreography. The ARMY has blue grey hair styled in a pixie cut on one side and a nose length fringe on the other side.
Screenshot of a tweet that shows the ARMY streaming Black Swan on Spotify and the Ego music video on YouTube. There's also a photo of a young ARMY (approximately six years old) doing a move from the Ego choreography.
Screenshot of a tweet of ARMY streaming the Ego music video on YouTube and Black Swan on Spotify. There's also a cropped photo of a red stone cliff.

We also encouraged ARMY to start their own challenge with their friends and followers!

Template which reads "I pledge to donate $1 to Outside Looking In for every 10 proof of streams I get, up to" with space left for ARMY to write in an amount.
Screenshot of a tweet that shows the ARMY's custom pledge to donate $5 to Outside Looking In for every 10 proof of streams up to $5. The tweet states that they're halfway to their goal.
Screenshot of a tweet that shows the ARMY's custom pledge to donate $7 to Outside Looking In for every 10 proof of streams up to 40.

As with our other Bangtan birthdays, we brought back We Purple Earth for the 48-hour window around Hoseok’s birthday. As voted by ARMY, the trees funded during Hoseok’s flash campaign will be planted by One Tree Planted in Guatemala (Heuhuetenango and the Pacific South Coast).

Poster explaining to ARMY how to participate in We Purple Earth. After doing something environmentally friendly, ARMY were encouraged to report their activity on a form. One In An ARMY used the form responses to create a map showing all the projects that were completed.
Poster showing safety tips to follow when participating in a community clean up as part of We Purple Earth. Some of the tips are to wear a hat and sunscreen, bring plenty of water and snacks, and bring tweezers or pliers for broken glass. The poster also features one of the concept photos from BTS' album Map of the Soul : Persona. The photo shows Hoseok inside a clear plastic bubble, lying on his back and reaching for a purple flower growing above his head.

February was a whirlwind of a month with the release of Map of the Soul : 7, CONNECT, BTS, all the comeback activities, and Hoseok’s birthday. Thank you for making time to celebrate Hoseok’s birthday and the transformative power of dance with One In An ARMY and Outside Looking In. You’ve made a big difference in the lives of a lot of Indigenous youth!

Gif of Hoseok holding up his nails to the camera. With his right hand he makes the rock on sign, showing that his pointer finger nail is painted black with the word "Hope" in white and a yellow smiley face on his pinky finger. With his left hand he holds up his pointer, middle, and ring finger and shows that there's one letter on each nail, spelling Ego. Hoseok wears a white knit sweater and has brown hair styled in a bowl cut with a center part in bangs.

Originally summarized on Twitter.